Web & code

A dog trainer's website that puts the trainer front and centre

A Squarespace site for The London Dog Trainer: five services, a clear booking path, and a personal promise ('When you book, you get me') that no template would have written.

Client: The London Dog Trainer (Dean Ashton)Sector: Pet servicesPublished: June 2023
SquarespaceWeb designSEO

Dean is a one-person dog training business in north London with fifteen-plus years behind him and a simple promise: when you book, you get him, not a member of staff working under his name. The website had to say that, show the range of what he does (1-2-1 training, behavioural consultations, puppies, first-time owners, training walks) and get a worried owner to pick up the phone.

What I built

A Squarespace site, kept deliberately plain so Dean and his dogs do the talking. One hero photo, his own words underneath, a phone number and a contact button. The five services each get a card on the home page and a page of their own, grouped under a Services menu so the navigation stays five items wide. A reviews page carries the social proof, and the footer repeats the practical bits every enquiry asks about: where he is, working hours, the cancellation policy.

The London Dog Trainer home page: Dean with two of his dogs, the five services beneath

The result

A site Dean can update himself, that reads as him, and that puts the phone number and the contact form where a first-time visitor will find them without hunting.

TaggedSquarespaceWeb designSEOsquarespacesmall business websitedog trainer website

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